LOCAL SEO CHECKER
Find Out How Your Local SEO Scores For Free
My Local SEO Checker audits your Google Business Profile, on-page SEO, reviews, and page speed, and gives you a score out of 100 per category, plus a total score. Enter your details below, and you’ll see your results instantly in your browser. Want the full breakdown with personalised recommendations? Enter your email and we’ll send you a free PDF report.
Why Use This Local SEO Checker?
See exactly where you’re losing local visibility
Find out which parts of your local SEO are holding you back.
Get a personalised PDF report
Enter your email after the check and receive a free report with concrete recommendations tailored to your score.
Free, instant & no login required
No account needed and completely free. Results appear directly in your browser within 30 seconds.
Get your full report with recommendations
Enter your email and I'll send you a detailed PDF with exactly what to fix — personalised to your score.
By requesting this report, you agree to receive practical SEO tips, guides, tools, checklists and updates to help grow your business. You can unsubscribe at any time.
Report on its way!
Check your inbox — your personalised Local SEO report is heading your way now.
Why Is It Important To Check Local SEO?
46% of all Google searches have a local intent. That means nearly half of the people searching on Google are looking for something nearby. This might be a service, a product, or a business in their area. If you don’t show up, those potential customers won’t find you. They’ll find your competitor instead.
The problem is that most small business owners don’t know where they’re losing visibility. Your Google Business Profile might be incomplete. Your website might be missing key local signals. Your page might load too slowly on mobile. Any one of these issues can cost you customers.
That’s why it’s important to check your local SEO regularly. Not just once, but after every significant change you make to your website or Google Business Profile. Local SEO is not a one-time task. It’s an ongoing process, and small improvements can make a big difference in whether or not you show up when someone nearby is looking for exactly what you offer.
This tool gives you a clear picture of where you stand right now, and what you need to fix first.
How To Use This Local SEO Checker? (Step-By-Step)
Using this tool takes about 2 minutes. Here’s exactly what to do.
Step 1 – Enter your business details: Fill in your website URL, your business name as it appears in your Google Business Profile, your location (city or region), and your niche or industry. Enter your location and niche in the language your website is written in.
Step 2 – Answer the GBP questions: You’ll see 9 yes/no questions about your Google Business Profile. Go through your GBP profile while answering these. Each question covers an element that directly affects your local visibility.
Step 3 – Fill in your review data: Enter your average Google rating, your total number of reviews, when your most recent review was received, roughly how many new reviews you get per month, and whether you respond to reviews.
Step 4 – Run the check: Click “Check my local SEO”. The tool will automatically scan your page and run a speed test using Google PageSpeed Insights. This takes about 30-60 seconds.
Step 5 – See your scores: Your scores appear instantly in your browser — one per category and a total score out of 100. You’ll see which areas are strong and which need attention.
Step 6 – Get your free PDF report: Enter your name and email below the scores to receive your personalised PDF report. The report includes your scores and a tailored list of recommendations based on exactly where you lost points. Check your inbox, the pdf arrives withing seconds.
What Does Your Local SEO Score Mean?
After the check, you’ll see four category scores and a total score, all out of 100. Each score gets a colour based on how well you’re doing.
Here’s what each colour means:
- 0–49: Needs significant work. Several important local SEO elements are missing or incorrect.
- 50–59: Room for improvement. The basics are in place, but key elements need attention.
- 60–69: Average. Your local SEO is functional, but not competitive enough to stand out.
- 70–79: Good. You’re on the right track. A few targeted fixes can push you into the top.
- 80–100: Very good. Your local SEO is solid. Focus on maintaining it and improving the weaker areas.
Your total score is not a simple average. Each category is weighted based on its impact on local search visibility:
- Google Business Profile — 35%
- On-Page SEO — 30%
- Reviews & Reputation — 20%
- Page Speed — 15%
Your Google Business Profile carries the most weight because it directly determines whether you show up in Google Maps and the local Map Pack — the three results that appear when someone searches for a local service near them.
What's Inside The Free PDF?
Once you enter your email after the check, you’ll receive a personalised PDF report in your inbox within seconds.
The report includes:
- Your total score and your score per category.
- A personalised list of recommendations based on where you lost points.
The recommendations are tailored to your results. If your Google Business Profile is fully optimised, you won’t see GBP recommendations. You only see what actually needs fixing for your business.
This makes the PDF much more useful than a standard SEO checklist. Instead of going through 50 items yourself, the tool does the work for you and highlights only the things that matter for your specific situation.
Other Useful Tools & Resources
SEO ROI CALCULATOR
Calculate your SEO returns with the free SEO ROI Calculator. Estimate your net revenue, monthly return, and break-even month based on your search volume, conversion rate, and budget.
FREE SEO GUIDE
Start improving your SEO today with the free SEO Guide for beginners. From keyword research and on-page SEO to technical basics and link building. Explained step-by-step.
LOCAL SEO GUIDE
Improve your local visibility with my complete Local SEO Guide. Learn how to optimise your Google Business Profile, build local citations, earn local backlinks, and rank higher in Google Maps
FAQ
Frequently Asked Questions about my Local SEO Checker
Yes, completely free. You only need to enter your email if you want the free PDF report.
On-page SEO and page speed are checked automatically and are highly accurate. GBP and reviews are based on your own input, so the accuracy depends on what you fill in.
The tool scans your website for the keywords you enter. If your website is in Dutch and you enter “physiotherapist” instead of “kinesist”, the tool won’t find that term and will mark those checks as failed.
Yes, as long as the website is publicly accessible. Some websites block automated scans — in that case, the on-page category switches to a manual checklist.ks.
After making changes to your website or Google Business Profile. A good habit is every 3 to 6 months.
No. You’ll receive your PDF report and will be added to the SERPnav mailing list. You can unsubscribe at any time.
Google Business Profile is your free business listing on Google. It determines whether you appear in Google Maps and the local Map Pack when someone nearby searches for your service. You can claim your listing at business.google.com.
A good-looking website doesn’t automatically mean it’s optimised for local SEO. The tool checks specific technical elements like schema markup, a clickable phone number, and local keywords.
Schema markup is a piece of code you add to your website that helps Google understand your business type, address, and opening hours. It’s one of the highest-weighted on-page elements and is worth adding if you don’t have it yet.