5 Best Image Compression Tools For Small Businesses
Compressing your images is an important part of optimizing your images. By compressing them, you will lose all the unnecessary weight that the image carries. So, here are the 5 best image compression tools for small businesses and how you choose the right one.
If you want to optimize all the on-page elements on your website, I recommend you reading my on-page SEO guide for small businesses.
Table of Contents
TinyPNG
TinyPNG is an online tool, accessible by search without sign up, that compresses your images without making them blurry or seeming low-quality. You upload your images, and the tool compresses them and makes it possible to download them. The interface is easy-to-use. You just drag and drop your images into the box, wait a few seconds and download the compressed version of the images.
If you use WordPress, there is also a plugin available that compresses your images from the moment you upload them.
Use TinyPNG when:
- You want fast, manual compression in your browser without sign up.
- You need to reduce image size.
- You have a WordPress website and want automatic compression when you upload an image.
- You still want to have quality images.
This tool fits small business owners, bloggers, and freelancers who want an easy solution. This is extremely useful when you have to compress images yourself but don’t have a lot of time.
Squoosh
Squoosh is a free compression tool created by Google engineers and is fully accessible in your browser. You are able to load one image at a time and see a live before and after preview with a slider. This tool helps you find the perfect balance between quality and file size with a live example.
Squoosh supports modern formats like WebP and AVIF, which make your images even smaller while keeping the same quality.
Use Squoosh when:
- You want maximum control over compression quality and format.
- You need visual previews for the best balance.
- You want to work in your browser.
- You are working with a few images, as you can only upload one at the time.
Squoosh is very visual. You open the website, drag in an image and choose the output format. Then you adjust the quality slider and watch how the preview changes in real time. When you find the perfect balance, you can download the image and upload it to your site.
This tool is great for small business owners and freelancers who want maximum control over the optimization of their images.
Compressnow
Compressnow is an online tool in your browser that you can use without any signup necessary. This tool focuses on quick image compression with minimal distractions. The main setting is a compression percentage slider. You upload an image and choose how much compression you need. After being satisfied with the result, you can download the image and use it on your website. It supports formats like JPG, PNG, and GIF.
Use Compressnow when:
- You want control with a simple percentage slider.
- You want results fast without any signup required.
- You want to be able to test the different compression levels.
- You want to work manually.
To use this tool, you visit the site, click upload, and select the image you want to compress. Then you move the compression slider until you are satisfied with the compression level and quality. You are able to test various levels of compression. You can then download the image.
This tool is great for small business owners and bloggers of small websites who want something fast and easy-to-use.
Optimole
Optimole is a full image optimization plugin that works automatically. Instead of having to upload each image manually, you connect it to your site and it optimizes your uploaded images automatically. This tool detects the visitor’s device and serves the right size and format. This keeps your pages fast.
For WordPress users, there is a plugin that integrates with your media library.
Use Optimole when:
- You want an automated image optimization tool.
- You add a lot of new images weekly.
- You care about responsive images for various devices.
Using Optimole starts with creating an account and installing the plugin. After setup, the plugin compresses and serves your images through its optimization layer. You can monitor the results in a dashboard.
This tool is great for business owners and bloggers whose websites are starting to grow and starting to feel slow.
Online Image Tool
Online Image Tool is a tool based on your browser that offers various image optimization options, including image compression.
You can reduce file sizes, resize images and sometimes even convert between formats. This tool offers more than just compression, it’s an easy toolkit on your browser without installing software.
Use Online Image Tool when:
- You want compression and the option to resize or reduce.
- You prefer working in a browser with no installation necessary.
- You create visuals for multiple platforms.
- You only have a few images to handle at a time.
To compress images, you choose the compression feature, upload the file and pick your desired quality level. Then you have to confirm the settings and download the optimized image for your site.
This tool fits small shop owners, social media managers and content creators. It’s especially useful if you reuse the same image for your website, email, ads, etc.
How To Choose The Right Image Compression Tool For Your Website
Choosing the right tool is not just about following a recommendation, it’s about choosing the one that helps your website the most. You want a tool that helps you compress your images while keeping them sharp, but still helps your pages load fast.
Before picking your tool, the first decision you need to make is whether you want full control or want to automate the process. Once you know this, you can eliminate a part of the tools. Next, pay attention to the format of the images you work with.
To end on a personal note, I use TinyPNG for my website. I want to manually choose which images I want to compress. Apart from that, I only need to compress a few. With no signup required, this tool is best suited for my website and goals.


